服务商Agency: THEQ Design
品牌监制/Brand producer：Quentin、彭鸣（品牌方）
品牌方/Client：LEMON TWIST
设计总监/Art direction：Quentin
服务内容/Service：品牌创意策略Strategy/品牌Logo/品牌视觉系统设计VIS/品牌物料设计
品牌监制/Brand producer：Quentin、彭鸣（品牌方）
品牌方/Client：LEMON TWIST
设计总监/Art direction：Quentin
服务内容/Service：品牌创意策略Strategy/品牌Logo/品牌视觉系统设计VIS/品牌物料设计
LEMON TWIST是一家现打预调鸡尾酒吧，开业之后立马收到了众多酒友的追捧，品牌以其超高的性价比和全网首推金汤力9.9元的营销推广受到了一众好评，每日爆满。THEQ 为其打造了一套完整的品牌视觉形象，帮助客户在沿街其他品牌的激烈竞争下脱颖而出，配合本身非常能打的产品力，取得了非常成功的商业效果。
设计本身立足于品牌“lemon twist” 中文名意为柠檬卷，喝酒的朋友应该都知道，就是鸡尾酒中经常使用柠檬皮做的装饰。在设计中我们强化了柠檬卷这一品牌视觉图形，并不断在品牌色体系、产品物料中强化，在消费者心中逐渐形成深刻的记忆。
LEMON TWIST is a ready-made cocktail bar. After opening, it immediately received a lot of fans' attention. The brand has received a lot of praise for its high performance-price ratio and the marketing promotion of the Gin tonic for 9.9 yuan.THEQ has created a complete set of brand visual image for it, helping customers stand out in the fierce competition of other brands along the street, and has achieved very successful commercial results in combination with its own product strength.
The design itself is based on the brand "lemon twist", which means lemon roll in Chinese. Drinkers should know that lemon peel is often used as decoration in cocktails. In the design, we have strengthened the brand visual image of lemon roll, and constantly strengthened it in the brand color system and product materials, gradually forming a deep memory in the minds of consumers.
The design itself is based on the brand "lemon twist", which means lemon roll in Chinese. Drinkers should know that lemon peel is often used as decoration in cocktails. In the design, we have strengthened the brand visual image of lemon roll, and constantly strengthened it in the brand color system and product materials, gradually forming a deep memory in the minds of consumers.
